Maximize Virtual Consultations by Including Patient Photography
As Telehealth makes its way to the forefront of medical care, it is critical that we maintain a focus on proper patient education and patient engagement. Although basic Telehealth with Zoom or GoToMeeting is better than not seeing patients at all, it is not enough to simply have a phone conversation or FaceTime session with aesthetic patients. This not only fails to meet patient expectations for an aesthetic consultation, it can also inhibit a patient’s ability and desire to elect the procedures that they desire.
What do patients expect from a Telehealth visit with an aesthetic provider?
It’s simple. They expect the same engaging experience they would receive during a live consultation. They expect a one-on-one conversation with an aesthetic professional. They expect to be educated on products and procedures that are in line with their goals. They expect to be educated on what is possible and what to expect based on their anatomy. What they expect is not just Telehealth. They expect an interactive visual consultation, a true Tele-Consultation.
One of the main elements that leads to elevated patient engagement during in-office consultations is the proper use of photography. Patients benefit from practices that go the extra mile to not only take photos, but then use these photos to educate them during the consultation. A picture is worth a thousand words, and the proper use of photography during a consultation leads to optimal communication and education, increased patient engagement, maintained expectations, and ultimately, increased conversion rates.
So how do you offer this essential element to Telehealth patients to create true TeleConsultations?
The answer is simple. Just insert the proper consultation-focused platform into your already existing Telehealth solution. You are probably already using one of many solutions that allow you to have face-to-face conversations with patients. These solutions also allow you to share your computer or iPad screen with those whom you are consulting.
If you have TouchMD, simply use your TouchMD system just like you would in the consultation room live with a patient, only now you will be sharing your screen virtually with your patient. It is incredibly easy, and your virtual TeleConsultations will effectively replicate your in-office consultations.
The sky's the limit when using TouchMD photography solutions with your patients for virtual consultations. Patients can take their own photos from home with their MyTouchMD patient app which will deliver their photos straight to their TouchMD patient file in a HIPPA compliant manner.
This can be done before their TeleConsultation, or it can be done while they are live with you. These photos are available in real time for you to display with your patient and mark up using TouchMD. Your resulting images are saved in the patient file and can then be shared with the patient to keep options clear and top-of-mind after the TeleConsultation. The best thing about this process is that it mimics the patient flow in your practice and is comfortable and natural to perform.
Educationally centric photography along with TouchMD’s many other consultation-focused features will equip your practice to provide optimal virtual TeleConsultations that will positively engage your patients. This will not only ensure that your Telehealth direction is successful now, but it will help take you to the next level in patient care moving forward.
Don’t just settle for Telehealth; offer true, virtual TeleConsultation experiences.
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